After earning a Bronze Star in Vietnam, Bill Roedy took on a different sort of challenge – he brought MTV to the rest of the world. IT MAY COME as something of a surprise to find that the lowbrow-teen-soundbite-attention-deficit MTV was inspired by what happened in the killing fields of Vietnam, but that is exactly how the former head of the network, Bill Roedy, explains how he grew the music channel across 165 countries and left it with a potential audience of two billion people.

Originally published August 26, 2011

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