‘The Value Of Social Impact Initiatives & Why Doing Good is Good for Business’ - Anne Pratt interviews Bill Roedy

You’ve probably heard of the phrase doing good is good for business but how do programs such as CSR, ESG, and other social impact initiatives contribute to a business’s growth? Joining us today is Bill Roedy, former chair and chief executive officer of MTV networks international. He built and scaled the global business with a 2 billion audience with 200 channels in 200 countries. Here’s a successful author of What Makes Business Rock, where he uncovers the innovative strategies he used to help make MTV the most successful and best-known media brand in the world. In his chat with Anne Pratt, he shares how part of this success is because of their commitment to significant advocacies during that time and using their voice to bring awareness to the AIDS pandemic. Tune in as he shares key strategies for scaling your business while sending an important message to your audience. Plus, he talks about Meeting Mandela and why Mandela’s brand of leadership is relevant now more than ever.